Rethinking tile grouts
Design Research, Product & Communication Strategy
“That thing in the middle of ceramic tiles?
Client project for ▌▌▌▌▌(Construction Materials company in Portugal)
Due to changes in buying behaviour and with a product line due to be revised, company ▌▌▌▌▌invited us to rethink their product line to be more aligned with the clients needs and expectations.
Through qualititative research techniques, including interviews (with Constructors, Handymen, DIY, vendors) and in store observations, we create a proposal for the product lineand communication strategy.
This project was done on a freelance basis in collaboration with TOYNO.