What if groceries could fly?
This project gives an overview of a product strategy and opportunity for a newly developed technology in warehouse automation: the pocket system.

Future of the Pocket System

2017 _ Product Strategy


3 months

Bram Baarslag, Cher Van de Slobe and Paola Bautista

My roles
Secondary research; Trend Research; Interviews; Visuals; Video animation; Exhibition stand
Look for future opportunities and create a product strategy for a recent technology

The result of the product strategy is visualised in the form of a roadmap that consists of different elements which support the future vision in 2023: “We want Vanderlande to be part of the automation in the food e-commerce market”.
This project was carried out as a part of my masters’s program in Strategic Product Design at TU Delft.